Space and Time

Amazing scenarios exist in understanding the universe. Equally amazing though is how order fulfillment applies these two factors of existence. Not nearly as spectacular, fulfillment of orders is directly connected to both space and time. Space to store products or materials; and human power to time it so to have product packages at the dock […]


Beckon the logic when envisioning success in e-commerce. As most know, the entire cycle of events that leads to a satisfied, and returning, customer requires more than imagination; it requires a process that increases customers and orders while reducing expenses. Not everyone gets it though, so focused on the product as if it was to […]

How Many Shipping Points Are Necessary?

Every so often a discussion ensues with decision-makers regarding the number of locations necessary for cost effective fulfillment and customer satisfaction. In the simplest of explanations, only one location is required but considerations for multiple national and international locations can be in order. As fulfillment is customer driven, clients can pass along zone-based carrier cost […]

Sage Internet Marketing Interview

Karol Media: Tell me how you saw blogs in the marketing mix and how you have seen the field evolve? Stershic:   I launched the Quality Service Marketing Blog in February 2005 in lieu of having a professional website and as a platform to extend my brand.  In my experience in services marketing, employees ARE the […]

The Human Touch in e-Commerce

We know the driving force behind electronic retailing is commerce from consumer.  To that end, a concise understanding of Responsive Web Design can be had by reading a number of posts in Business 2 Community written by Jacey Gulden of SyneCore Technologies.  Helpful  these are in my view for a wide range of web and […]

In General, Be Specific

According to Internet Retailer web sales exceeded $225 billion in 2012 and yet I found a sales figure of $289 billion from another source.  I tried to make sense of it and I took an educated guess because neither source was entirely specific.   So my educated guess was it’s the difference between product purchases that […]

Monday April 15, Two Thousand Thirteen

While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another.  And while all web related work may not end in an online sales transaction, it can pay to have a range of web marketing […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

Cause Marketing—Bridging More Gaps with E-Commerce

Not necessarily new, but for sure more developed today, cause marketing offers help to all human needs as well as cohabitation with wildlife and support of the environment.  Whether domestic or global, the for-profit and non-profit worlds can come together using the marketing campaign power of the largest of corporations, or local and online niche […]

E-Commerce Success Story

Always intimidated by the marketing expenses for driving consumers to a site, here’s an informative report from Inc. Magazine and its Bootstrap Case Studies should ease some concerns for product retailers. Again, it’s hands-on marketing and to be successful, even with the marketing powers of the internet, it’s the leg work—not always the invention.