Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

Warehousing Ideas & Shipping Products

You may recognize how internet marketing as well as customer service and fulfillment has evolved.  Yet online marketing evolves so fast one might ‘stay put’ if not let it go.  Fact is, it moves as fast as the cloud and applications are developed and upgraded.  Forget about ‘big data’ for a moment. You may be […]

37 is A Very Primary Number

As anyone can tell you, order fulfillment is not of great interest in the business world.  And when I discuss advertising for ourselves, often we are told, order fulfillment is not ‘sexy’.  Well, maybe so; yet I’ve been told too, if you’re going to do it, do it right.  And thirty seven years later, Karol […]

Think of Us as a Trout (Yeah, the Fish)

Much is learned by what the last step requires to successfully fulfill order shipments.  And that’s checking before packing an order and at last, manifesting the order.  I refer to it as ‘downstream wisdom.’  It’s where the worm of success is eaten.  While no step in the order process is to be ignored, tracking an order […]

Ouch!! It Hurts to Learn

As I continue to learn from both followers and professionals’ blogging away as it were, I remind myself learning is a good thing albeit ‘painful.’  I have always been a slow learner yet keeping at it, whatever it is, is the answer.  As we know, one never fails unless one stops. Having been involved with […]

On the Money…

Sharing information that may not otherwise been received is as much the purpose to write. What is fascinating to me is the evolution of e-commerce and the technology that supports retailing initiatives for all kinds of entrepreneurs. No, not every venture becomes a money maker, but as it goes, technology is hard to keep up […]

Product (& Order) Packaging—Merchandising a Winning Brand

There’s no doubt so much of product packaging is the web site presentation and often the image, modeling and display.  Hence why some internet retailers are not necessarily concerned about what the package looks like that holds the item.  I wonder then why a bricks & mortar retailer puts an order in a branded (label) […]

Internet Retail and Outlet Wholesale—Necessary Fulfillment Considerations

Many product manufactures have wholesale distribution as an ongoing marketing plan and what support that is necessary comes down to warehouse space and adequate product shipping capabilities.  Further, as might be required, Accounts Receivable and billing, EDI and other tendering round out the backend fulfillment. Generally speaking, start ups and smaller manufactures tend to lean […]

Crowd Sourcing Can Help Entrepreneurs

As product marketing goes, product making entrepreneurs can gain insight and market share quickly who consider crowd sourcing.  www.crowdsourcing.com can supply some useful information with regard to the marketing strategies as well as names for crowd sourcing sites such as www.crowdhut.com. Every internet product launch and subsequent sales depends on endurance—how many marketing dollars are available.  […]

Sponsored Educational Materials (SEM)

Karol has long been a source to provide SEM distribution.  From list acquisition, with or without promotion, and all the way through school delivery and classroom feedback will complete the distribution cycle.  The range of educational materials is virtually endless yet the impact can be impressive be it curriculum related or informational only. Not all […]