Struggling with a Shopping Cart Choice?

Recently I asked Kyle Miller and Systems Manager at Karol to jot down some considerations when reviewing shopping carts for those just starting out in online retailing.  He had no problem with my request–though not because he had a lot of time or he wanted to document a thinking strategy for first time online merchants.  […]

Are Product Descriptions and Reviews Content Too? Absolutely.

Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals.  Content, to include scripts for video or speeches for that matter, has to do with interest.  Reader or viewer will likely have a kindred purpose  with writer (photographer or IG designer).  And whatever product or service […]

Monday April 15, Two Thousand Thirteen

While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another.  And while all web related work may not end in an online sales transaction, it can pay to have a range of web marketing […]

There’s a Reason the Word ‘Press’ Still Exists

“Go to press” meant something different not too long ago.  In fact, I dare say in this day in age, folks who are just starting out recognize that ‘circulation’ means followers or searchers by any other name.  Direct mail still exists for good reason; particularly for catalog merchandisers, finance and insurance companies.  And yes, magazines and […]

Outsourcing Conundrum?

Sometimes the decision to outsource can be difficult simply because we can’t see the value.  So I remind myself many times that my business (and job) is generating revenue.  Specifically, with developing and redeveloping processes to accommodate a range of service requirements for various clients needs.  While I am fascinated with accounting, I simply can’t […]

Warehousing, Fulfillment and Customer Care

Every so often I catch myself long enough to test, or audit, the relationship between attending to the operation and its running efficiently and customer care.  Sometimes however, what we care about to the extent we’ve satisfied a client, may not be exactly what the client would agree as being in their best interest.  That […]

Call Center, Call Center

“Cheese Burger, Cheese Burger.”  If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s.  Fact is, a diner is a call center too.  The server takes a call and as does the cook. It does not matter how well a shopping cart functions […]

Service Sykey–How a Vendor Should Operate

The range of order fulfillment services provided by one company can be full back end support: Call Center Order Processing Storage Pick, Pack & Ship Inventory Control At times too, product or materials assembly before shipments are made can be included.  And the full range of finished packaging can include shrink wrap, ploy wrap or […]

The Making of an Smart Phone App–An Interview with Michael O’Boyle

Karol: First off, tell me about your experience with application design.Also, how often is the detailed work of application design glossed over by small and mid-sized businesses aiming for what they have in their mind’s eye? O’Boyle: First of all, I appreciate this opportunity.  Blogging and interviewing is compelling to me because I’ve learned so […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]