Warehousing, Fulfillment and Customer Care

Every so often I catch myself long enough to test, or audit, the relationship between attending to the operation and its running efficiently and customer care.  Sometimes however, what we care about to the extent we’ve satisfied a client, may not be exactly what the client would agree as being in their best interest.  That […]

Call Center, Call Center

“Cheese Burger, Cheese Burger.”  If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s.  Fact is, a diner is a call center too.  The server takes a call and as does the cook. It does not matter how well a shopping cart functions […]

Service Sykey–How a Vendor Should Operate

The range of order fulfillment services provided by one company can be full back end support: Call Center Order Processing Storage Pick, Pack & Ship Inventory Control At times too, product or materials assembly before shipments are made can be included.  And the full range of finished packaging can include shrink wrap, ploy wrap or […]

Getting Out of It (or from Under It)

Looking at reasons to outsource fulfillment has everything to do with growth without commitments.  Generally, one can save costs doing it yourself; the problem though is managing an operation that may have little to do with your purposes or product sales. How do you know?  For sure, knowing all expenses related to real estate will […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

37 is A Very Primary Number

As anyone can tell you, order fulfillment is not of great interest in the business world.  And when I discuss advertising for ourselves, often we are told, order fulfillment is not ‘sexy’.  Well, maybe so; yet I’ve been told too, if you’re going to do it, do it right.  And thirty seven years later, Karol […]

Customer Service—On Site or Social Media? And What About Pricing as a Customer Service?

Order fulfillment and e-commerce are synonymous.  Yet what makes the difference between success and failure is, and always will be, customer satisfaction through service and relationships.  Progressively social media is helping to keep a brand in touch yet an e-commerce web site is the best place to deliver the best customer service. While physical shopping […]

Think of Us as a Trout (Yeah, the Fish)

Much is learned by what the last step requires to successfully fulfill order shipments.  And that’s checking before packing an order and at last, manifesting the order.  I refer to it as ‘downstream wisdom.’  It’s where the worm of success is eaten.  While no step in the order process is to be ignored, tracking an order […]

Ouch!! It Hurts to Learn

As I continue to learn from both followers and professionals’ blogging away as it were, I remind myself learning is a good thing albeit ‘painful.’  I have always been a slow learner yet keeping at it, whatever it is, is the answer.  As we know, one never fails unless one stops. Having been involved with […]

Integration, Automation and Human Hands

Data is more than bountiful and yet, stuffing it into useable places is now something of a career path.  The endeavor can be daunting; particularly with regard to order related processing and fulfillment.  So often marketing takes priorities of data management, yet without good fulfillment processing the order is sacrificed. There are plenty of bells […]