Beckon the logic when envisioning success in e-commerce. As most know, the entire cycle of events that leads to a satisfied, and returning, customer requires more than imagination; it requires a process that increases customers and orders while reducing expenses. Not everyone gets it though, so focused on the product as if it was to […]

Sage Internet Marketing Interview

Karol Media: Tell me how you saw blogs in the marketing mix and how you have seen the field evolve? Stershic:   I launched the Quality Service Marketing Blog in February 2005 in lieu of having a professional website and as a platform to extend my brand.  In my experience in services marketing, employees ARE the […]

Sometimes e-Commerce is Just Plain Amazing…

We have seen tremendous growth in online sales and with those who embrace the technology, much happens.  I myself no longer see where I’ve been as much as I see where others are going.  And they don’t see themselves as winners but rather livers.  That’s right, enterprise can embrace the best of life. From one […]

Struggling with a Shopping Cart Choice?

Recently I asked Kyle Miller and Systems Manager at Karol to jot down some considerations when reviewing shopping carts for those just starting out in online retailing.  He had no problem with my request–though not because he had a lot of time or he wanted to document a thinking strategy for first time online merchants.  […]

Are Product Descriptions and Reviews Content Too? Absolutely.

Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals.  Content, to include scripts for video or speeches for that matter, has to do with interest.  Reader or viewer will likely have a kindred purpose  with writer (photographer or IG designer).  And whatever product or service […]

Monday April 15, Two Thousand Thirteen

While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another.  And while all web related work may not end in an online sales transaction, it can pay to have a range of web marketing […]

There’s a Reason the Word ‘Press’ Still Exists

“Go to press” meant something different not too long ago.  In fact, I dare say in this day in age, folks who are just starting out recognize that ‘circulation’ means followers or searchers by any other name.  Direct mail still exists for good reason; particularly for catalog merchandisers, finance and insurance companies.  And yes, magazines and […]

Warehousing, Fulfillment and Customer Care

Every so often I catch myself long enough to test, or audit, the relationship between attending to the operation and its running efficiently and customer care.  Sometimes however, what we care about to the extent we’ve satisfied a client, may not be exactly what the client would agree as being in their best interest.  That […]

Call Center, Call Center

“Cheese Burger, Cheese Burger.”  If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s.  Fact is, a diner is a call center too.  The server takes a call and as does the cook. It does not matter how well a shopping cart functions […]