The Making of an Smart Phone App–An Interview with Michael O’Boyle

Karol: First off, tell me about your experience with application design.Also, how often is the detailed work of application design glossed over by small and mid-sized businesses aiming for what they have in their mind’s eye? O’Boyle: First of all, I appreciate this opportunity.  Blogging and interviewing is compelling to me because I’ve learned so […]

Start-Up or Start-Down (Just No Smack-Down Please)

Looking over the 1976 tax return for Karol Fulfillment, there were sales of $818.00 dollars.   That was the first year in business and was the up side.  Now the down side: a loss of $10,458.  Only good thing about the year was no tax was required and the company CPA prepared the return for free. […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

Warehousing Ideas & Shipping Products

You may recognize how internet marketing as well as customer service and fulfillment has evolved.  Yet online marketing evolves so fast one might ‘stay put’ if not let it go.  Fact is, it moves as fast as the cloud and applications are developed and upgraded.  Forget about ‘big data’ for a moment. You may be […]

Because You Need to Know How

Generally, the information for this blog is to connect readers on to the closer source of e-commerce related topics and success as well as some bounce-off-business-thinking.  Further, professionals who range in marketing areas (social media and stores, blogging, AdWords and the like) get to the point quicker and are clearer on how to obtain the desired […]

Customer Service—On Site or Social Media? And What About Pricing as a Customer Service?

Order fulfillment and e-commerce are synonymous.  Yet what makes the difference between success and failure is, and always will be, customer satisfaction through service and relationships.  Progressively social media is helping to keep a brand in touch yet an e-commerce web site is the best place to deliver the best customer service. While physical shopping […]

Sometimes Peanuts, Sometimes Shells

Though Internet Marketing and Print Marketing have their differences, we can agree that maintaining data bases is a key to success.  While my comfort zone is not product pricing, maintaining customer and lead data has been a career focus over the years.  As with SEO, data base maintenance is laborious.  Yet if direct response is […]

Getting Directions from Big Foot

Some of us prefer to get our directions from Big Foot than MapQuest (Rand McNally in the old days).  This doesn’t necessarily mean we’re ‘lost’ in the truest sense, but perhaps about to be enlightened.  (And as with Nessie, who wouldn’t want to see what few if any actually have.) In some attempts to connect readers […]

Integration, Automation and Human Hands

Data is more than bountiful and yet, stuffing it into useable places is now something of a career path.  The endeavor can be daunting; particularly with regard to order related processing and fulfillment.  So often marketing takes priorities of data management, yet without good fulfillment processing the order is sacrificed. There are plenty of bells […]

On the Money…

Sharing information that may not otherwise been received is as much the purpose to write. What is fascinating to me is the evolution of e-commerce and the technology that supports retailing initiatives for all kinds of entrepreneurs. No, not every venture becomes a money maker, but as it goes, technology is hard to keep up […]