Think of Us as a Trout (Yeah, the Fish)

Much is learned by what the last step requires to successfully fulfill order shipments.  And that’s checking before packing an order and at last, manifesting the order.  I refer to it as ‘downstream wisdom.’  It’s where the worm of success is eaten.  While no step in the order process is to be ignored, tracking an order […]

Ouch!! It Hurts to Learn

As I continue to learn from both followers and professionals’ blogging away as it were, I remind myself learning is a good thing albeit ‘painful.’  I have always been a slow learner yet keeping at it, whatever it is, is the answer.  As we know, one never fails unless one stops. Having been involved with […]

Something for Nothing

Free shipping has been applied to increase online sales though special niche e-retailers should be cautious.  The fact is, special items that can’t be located in typical retail outlets simply don’t need the perk and depending on business size, simply unaffordable. Testing may be in order if a particular product has typical business concerns such […]

Product (& Order) Packaging—Merchandising a Winning Brand

There’s no doubt so much of product packaging is the web site presentation and often the image, modeling and display.  Hence why some internet retailers are not necessarily concerned about what the package looks like that holds the item.  I wonder then why a bricks & mortar retailer puts an order in a branded (label) […]

Internet Retail and Outlet Wholesale—Necessary Fulfillment Considerations

Many product manufactures have wholesale distribution as an ongoing marketing plan and what support that is necessary comes down to warehouse space and adequate product shipping capabilities.  Further, as might be required, Accounts Receivable and billing, EDI and other tendering round out the backend fulfillment. Generally speaking, start ups and smaller manufactures tend to lean […]

Inventory Control equals Customer Satisfaction

Order cycles for product are the bane of purchasing; but for sales and customer satisfaction, lack of inventory on time is the bane of retail business. Generally, e-retailers Karol has served include both high and low SKU counts.  Back orders are a serious customer service issue.  The range of reasons back orders exist can be […]

Outsourcing Project Fulfillment

Are you planning a project that includes assembly and/or the disseminating goods or materials to numerous recipients?  Have you considered outsourcing this project?  Fulfillment Centers handle jobs other than full-time order fulfillment.  Order Fulfillment Centers can be an asset for one-time and periodic projects as well.  Any project requiring assembly, packaging, and/or shipping could be […]

Moving Forward: International Shipping

Your web store is up, you are moving product at a good rate, and now you are looking at expanding your market overseas.  More consumers, more sales, more profit right?  Not if your shipping costs eat away that profit.  Shipping internationally can be a great addition to your company, but it has the potential of […]