Outsourcing Conundrum?

Sometimes the decision to outsource can be difficult simply because we can’t see the value.  So I remind myself many times that my business (and job) is generating revenue.  Specifically, with developing and redeveloping processes to accommodate a range of service requirements for various clients needs.  While I am fascinated with accounting, I simply can’t […]

Call Center, Call Center

“Cheese Burger, Cheese Burger.”  If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s.  Fact is, a diner is a call center too.  The server takes a call and as does the cook. It does not matter how well a shopping cart functions […]

The Making of an Smart Phone App–An Interview with Michael O’Boyle

Karol: First off, tell me about your experience with application design.Also, how often is the detailed work of application design glossed over by small and mid-sized businesses aiming for what they have in their mind’s eye? O’Boyle: First of all, I appreciate this opportunity.  Blogging and interviewing is compelling to me because I’ve learned so […]

Start-Up or Start-Down (Just No Smack-Down Please)

Looking over the 1976 tax return for Karol Fulfillment, there were sales of $818.00 dollars.   That was the first year in business and was the up side.  Now the down side: a loss of $10,458.  Only good thing about the year was no tax was required and the company CPA prepared the return for free. […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

Warehousing Ideas & Shipping Products

You may recognize how internet marketing as well as customer service and fulfillment has evolved.  Yet online marketing evolves so fast one might ‘stay put’ if not let it go.  Fact is, it moves as fast as the cloud and applications are developed and upgraded.  Forget about ‘big data’ for a moment. You may be […]

Because You Need to Know How

Generally, the information for this blog is to connect readers on to the closer source of e-commerce related topics and success as well as some bounce-off-business-thinking.  Further, professionals who range in marketing areas (social media and stores, blogging, AdWords and the like) get to the point quicker and are clearer on how to obtain the desired […]

Plodding the Course and Hold Fast

As it goes, learning the means to market product and/or soliciting sales in today’s e-commerce environment is daunting.  Those merchants and e-retailers that are new to internet product sales may be overwhelmed and/or under budgeted for the outside services to provide access to all the internet has to offer for marketing.   Some thoughts to increase […]

Customer Service—On Site or Social Media? And What About Pricing as a Customer Service?

Order fulfillment and e-commerce are synonymous.  Yet what makes the difference between success and failure is, and always will be, customer satisfaction through service and relationships.  Progressively social media is helping to keep a brand in touch yet an e-commerce web site is the best place to deliver the best customer service. While physical shopping […]

Sometimes Peanuts, Sometimes Shells

Though Internet Marketing and Print Marketing have their differences, we can agree that maintaining data bases is a key to success.  While my comfort zone is not product pricing, maintaining customer and lead data has been a career focus over the years.  As with SEO, data base maintenance is laborious.  Yet if direct response is […]