Sage Internet Marketing Interview

Karol Media: Tell me how you saw blogs in the marketing mix and how you have seen the field evolve? Stershic:   I launched the Quality Service Marketing Blog in February 2005 in lieu of having a professional website and as a platform to extend my brand.  In my experience in services marketing, employees ARE the […]

The Human Touch in e-Commerce

We know the driving force behind electronic retailing is commerce from consumer.  To that end, a concise understanding of Responsive Web Design can be had by reading a number of posts in Business 2 Community written by Jacey Gulden of SyneCore Technologies.  Helpful  these are in my view for a wide range of web and […]

Sometimes e-Commerce is Just Plain Amazing…

We have seen tremendous growth in online sales and with those who embrace the technology, much happens.  I myself no longer see where I’ve been as much as I see where others are going.  And they don’t see themselves as winners but rather livers.  That’s right, enterprise can embrace the best of life. From one […]

In General, Be Specific

According to Internet Retailer web sales exceeded $225 billion in 2012 and yet I found a sales figure of $289 billion from another source.  I tried to make sense of it and I took an educated guess because neither source was entirely specific.   So my educated guess was it’s the difference between product purchases that […]

Are Product Descriptions and Reviews Content Too? Absolutely.

Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals.  Content, to include scripts for video or speeches for that matter, has to do with interest.  Reader or viewer will likely have a kindred purpose  with writer (photographer or IG designer).  And whatever product or service […]

Monday April 15, Two Thousand Thirteen

While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another.  And while all web related work may not end in an online sales transaction, it can pay to have a range of web marketing […]

There’s a Reason the Word ‘Press’ Still Exists

“Go to press” meant something different not too long ago.  In fact, I dare say in this day in age, folks who are just starting out recognize that ‘circulation’ means followers or searchers by any other name.  Direct mail still exists for good reason; particularly for catalog merchandisers, finance and insurance companies.  And yes, magazines and […]

Outsourcing Conundrum?

Sometimes the decision to outsource can be difficult simply because we can’t see the value.  So I remind myself many times that my business (and job) is generating revenue.  Specifically, with developing and redeveloping processes to accommodate a range of service requirements for various clients needs.  While I am fascinated with accounting, I simply can’t […]

Call Center, Call Center

“Cheese Burger, Cheese Burger.”  If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s.  Fact is, a diner is a call center too.  The server takes a call and as does the cook. It does not matter how well a shopping cart functions […]

Service Sykey–How a Vendor Should Operate

The range of order fulfillment services provided by one company can be full back end support: Call Center Order Processing Storage Pick, Pack & Ship Inventory Control At times too, product or materials assembly before shipments are made can be included.  And the full range of finished packaging can include shrink wrap, ploy wrap or […]