The Making of an Smart Phone App–An Interview with Michael O’Boyle

Karol: First off, tell me about your experience with application design.Also, how often is the detailed work of application design glossed over by small and mid-sized businesses aiming for what they have in their mind’s eye? O’Boyle: First of all, I appreciate this opportunity.  Blogging and interviewing is compelling to me because I’ve learned so […]

Start-Up or Start-Down (Just No Smack-Down Please)

Looking over the 1976 tax return for Karol Fulfillment, there were sales of $818.00 dollars.   That was the first year in business and was the up side.  Now the down side: a loss of $10,458.  Only good thing about the year was no tax was required and the company CPA prepared the return for free. […]

Getting Out of It (or from Under It)

Looking at reasons to outsource fulfillment has everything to do with growth without commitments.  Generally, one can save costs doing it yourself; the problem though is managing an operation that may have little to do with your purposes or product sales. How do you know?  For sure, knowing all expenses related to real estate will […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

Warehousing Ideas & Shipping Products

You may recognize how internet marketing as well as customer service and fulfillment has evolved.  Yet online marketing evolves so fast one might ‘stay put’ if not let it go.  Fact is, it moves as fast as the cloud and applications are developed and upgraded.  Forget about ‘big data’ for a moment. You may be […]

Because You Need to Know How

Generally, the information for this blog is to connect readers on to the closer source of e-commerce related topics and success as well as some bounce-off-business-thinking.  Further, professionals who range in marketing areas (social media and stores, blogging, AdWords and the like) get to the point quicker and are clearer on how to obtain the desired […]

37 is A Very Primary Number

As anyone can tell you, order fulfillment is not of great interest in the business world.  And when I discuss advertising for ourselves, often we are told, order fulfillment is not ‘sexy’.  Well, maybe so; yet I’ve been told too, if you’re going to do it, do it right.  And thirty seven years later, Karol […]

Customer Service—On Site or Social Media? And What About Pricing as a Customer Service?

Order fulfillment and e-commerce are synonymous.  Yet what makes the difference between success and failure is, and always will be, customer satisfaction through service and relationships.  Progressively social media is helping to keep a brand in touch yet an e-commerce web site is the best place to deliver the best customer service. While physical shopping […]

Ouch!! It Hurts to Learn

As I continue to learn from both followers and professionals’ blogging away as it were, I remind myself learning is a good thing albeit ‘painful.’  I have always been a slow learner yet keeping at it, whatever it is, is the answer.  As we know, one never fails unless one stops. Having been involved with […]

Sometimes Peanuts, Sometimes Shells

Though Internet Marketing and Print Marketing have their differences, we can agree that maintaining data bases is a key to success.  While my comfort zone is not product pricing, maintaining customer and lead data has been a career focus over the years.  As with SEO, data base maintenance is laborious.  Yet if direct response is […]