Space and Time

Amazing scenarios exist in understanding the universe. Equally amazing though is how order fulfillment applies these two factors of existence. Not nearly as spectacular, fulfillment of orders is directly connected to both space and time. Space to store products or materials; and human power to time it so to have product packages at the dock […]

Flash Sale Fulfillment is Part and Parcel for Success

Flash sales are not new. And there are e-retailers who are masters at this method of moving inventory out by making a sale time limit. What fulfillment companies may call for themselves: ‘crunch time.’ So be it; everybody can make money with the fundamentals executed properly. For sure, fulfillment is part in parcel with the […]

Dialectica

Beckon the logic when envisioning success in e-commerce. As most know, the entire cycle of events that leads to a satisfied, and returning, customer requires more than imagination; it requires a process that increases customers and orders while reducing expenses. Not everyone gets it though, so focused on the product as if it was to […]

The Human Touch in e-Commerce

We know the driving force behind electronic retailing is commerce from consumer.  To that end, a concise understanding of Responsive Web Design can be had by reading a number of posts in Business 2 Community written by Jacey Gulden of SyneCore Technologies.  Helpful  these are in my view for a wide range of web and […]

In General, Be Specific

According to Internet Retailer web sales exceeded $225 billion in 2012 and yet I found a sales figure of $289 billion from another source.  I tried to make sense of it and I took an educated guess because neither source was entirely specific.   So my educated guess was it’s the difference between product purchases that […]

Struggling with a Shopping Cart Choice?

Recently I asked Kyle Miller and Systems Manager at Karol to jot down some considerations when reviewing shopping carts for those just starting out in online retailing.  He had no problem with my request–though not because he had a lot of time or he wanted to document a thinking strategy for first time online merchants.  […]

Are Product Descriptions and Reviews Content Too? Absolutely.

Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals.  Content, to include scripts for video or speeches for that matter, has to do with interest.  Reader or viewer will likely have a kindred purpose  with writer (photographer or IG designer).  And whatever product or service […]

There’s a Reason the Word ‘Press’ Still Exists

“Go to press” meant something different not too long ago.  In fact, I dare say in this day in age, folks who are just starting out recognize that ‘circulation’ means followers or searchers by any other name.  Direct mail still exists for good reason; particularly for catalog merchandisers, finance and insurance companies.  And yes, magazines and […]

Warehousing, Fulfillment and Customer Care

Every so often I catch myself long enough to test, or audit, the relationship between attending to the operation and its running efficiently and customer care.  Sometimes however, what we care about to the extent we’ve satisfied a client, may not be exactly what the client would agree as being in their best interest.  That […]