Are Product Descriptions and Reviews Content Too? Absolutely.

Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals.  Content, to include scripts for video or speeches for that matter, has to do with interest.  Reader or viewer will likely have a kindred purpose  with writer (photographer or IG designer).  And whatever product or service […]

Outsourcing Conundrum?

Sometimes the decision to outsource can be difficult simply because we can’t see the value.  So I remind myself many times that my business (and job) is generating revenue.  Specifically, with developing and redeveloping processes to accommodate a range of service requirements for various clients needs.  While I am fascinated with accounting, I simply can’t […]

Warehousing, Fulfillment and Customer Care

Every so often I catch myself long enough to test, or audit, the relationship between attending to the operation and its running efficiently and customer care.  Sometimes however, what we care about to the extent we’ve satisfied a client, may not be exactly what the client would agree as being in their best interest.  That […]

Start-Up or Start-Down (Just No Smack-Down Please)

Looking over the 1976 tax return for Karol Fulfillment, there were sales of $818.00 dollars.   That was the first year in business and was the up side.  Now the down side: a loss of $10,458.  Only good thing about the year was no tax was required and the company CPA prepared the return for free. […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

37 is A Very Primary Number

As anyone can tell you, order fulfillment is not of great interest in the business world.  And when I discuss advertising for ourselves, often we are told, order fulfillment is not ‘sexy’.  Well, maybe so; yet I’ve been told too, if you’re going to do it, do it right.  And thirty seven years later, Karol […]

Think of Us as a Trout (Yeah, the Fish)

Much is learned by what the last step requires to successfully fulfill order shipments.  And that’s checking before packing an order and at last, manifesting the order.  I refer to it as ‘downstream wisdom.’  It’s where the worm of success is eaten.  While no step in the order process is to be ignored, tracking an order […]

Ouch!! It Hurts to Learn

As I continue to learn from both followers and professionals’ blogging away as it were, I remind myself learning is a good thing albeit ‘painful.’  I have always been a slow learner yet keeping at it, whatever it is, is the answer.  As we know, one never fails unless one stops. Having been involved with […]

International Marketing—Now for All Retailers

At times a little extra research here can save someone some time.  And while not all e-merchants have international marketing plans, one need not be overwhelmed after consideration.  Currency conversion and translation software is available.  And it all just gets easier to think about global sales. Here’s a look at some markets and relationships: Canada […]

Top Ten E-Commerce Mistakes and the Top Ten Must-Have E-Commerce Features

While fulfillment is crucial to complete the order cycle and customer satisfaction in placing an order, the front end of e-commerce is what drives your customers to your site the first time; and with a good shopping and order fulfillment experience, again and again. From Shopping Cart  Review (Top Ten REVIEWS) are the following Top […]