The Human Touch in e-Commerce

We know the driving force behind electronic retailing is commerce from consumer.  To that end, a concise understanding of Responsive Web Design can be had by reading a number of posts in Business 2 Community written by Jacey Gulden of SyneCore Technologies.  Helpful  these are in my view for a wide range of web and […]

Sometimes e-Commerce is Just Plain Amazing…

We have seen tremendous growth in online sales and with those who embrace the technology, much happens.  I myself no longer see where I’ve been as much as I see where others are going.  And they don’t see themselves as winners but rather livers.  That’s right, enterprise can embrace the best of life. From one […]

Struggling with a Shopping Cart Choice?

Recently I asked Kyle Miller and Systems Manager at Karol to jot down some considerations when reviewing shopping carts for those just starting out in online retailing.  He had no problem with my request–though not because he had a lot of time or he wanted to document a thinking strategy for first time online merchants.  […]

Are Product Descriptions and Reviews Content Too? Absolutely.

Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals.  Content, to include scripts for video or speeches for that matter, has to do with interest.  Reader or viewer will likely have a kindred purpose  with writer (photographer or IG designer).  And whatever product or service […]

Monday April 15, Two Thousand Thirteen

While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another.  And while all web related work may not end in an online sales transaction, it can pay to have a range of web marketing […]

Call Center, Call Center

“Cheese Burger, Cheese Burger.”  If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s.  Fact is, a diner is a call center too.  The server takes a call and as does the cook. It does not matter how well a shopping cart functions […]

Service Sykey–How a Vendor Should Operate

The range of order fulfillment services provided by one company can be full back end support: Call Center Order Processing Storage Pick, Pack & Ship Inventory Control At times too, product or materials assembly before shipments are made can be included.  And the full range of finished packaging can include shrink wrap, ploy wrap or […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

Think of Us as a Trout (Yeah, the Fish)

Much is learned by what the last step requires to successfully fulfill order shipments.  And that’s checking before packing an order and at last, manifesting the order.  I refer to it as ‘downstream wisdom.’  It’s where the worm of success is eaten.  While no step in the order process is to be ignored, tracking an order […]

Your Customers Can Opt Out of Online Behavioral Advertising

Every day, Karol Media’s fulfillment solutions support e-commerce companies learning new tools to build trust with their customers. On-line customer privacy continues evolving in the face of on-line advertising’s growing sophistication. Customized ads now appear regularly during a customer’s browsing day. This custom advertising is a result of advertiser’s predictions about consumer interests from the […]