Sage Internet Marketing Interview

Karol Media: Tell me how you saw blogs in the marketing mix and how you have seen the field evolve? Stershic:   I launched the Quality Service Marketing Blog in February 2005 in lieu of having a professional website and as a platform to extend my brand.  In my experience in services marketing, employees ARE the […]

The Human Touch in e-Commerce

We know the driving force behind electronic retailing is commerce from consumer.  To that end, a concise understanding of Responsive Web Design can be had by reading a number of posts in Business 2 Community written by Jacey Gulden of SyneCore Technologies.  Helpful  these are in my view for a wide range of web and […]

In General, Be Specific

According to Internet Retailer web sales exceeded $225 billion in 2012 and yet I found a sales figure of $289 billion from another source.  I tried to make sense of it and I took an educated guess because neither source was entirely specific.   So my educated guess was it’s the difference between product purchases that […]

Struggling with a Shopping Cart Choice?

Recently I asked Kyle Miller and Systems Manager at Karol to jot down some considerations when reviewing shopping carts for those just starting out in online retailing.  He had no problem with my request–though not because he had a lot of time or he wanted to document a thinking strategy for first time online merchants.  […]

Monday April 15, Two Thousand Thirteen

While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another.  And while all web related work may not end in an online sales transaction, it can pay to have a range of web marketing […]

Outsourcing Conundrum?

Sometimes the decision to outsource can be difficult simply because we can’t see the value.  So I remind myself many times that my business (and job) is generating revenue.  Specifically, with developing and redeveloping processes to accommodate a range of service requirements for various clients needs.  While I am fascinated with accounting, I simply can’t […]

Service Sykey–How a Vendor Should Operate

The range of order fulfillment services provided by one company can be full back end support: Call Center Order Processing Storage Pick, Pack & Ship Inventory Control At times too, product or materials assembly before shipments are made can be included.  And the full range of finished packaging can include shrink wrap, ploy wrap or […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

Sometimes Peanuts, Sometimes Shells

Though Internet Marketing and Print Marketing have their differences, we can agree that maintaining data bases is a key to success.  While my comfort zone is not product pricing, maintaining customer and lead data has been a career focus over the years.  As with SEO, data base maintenance is laborious.  Yet if direct response is […]

Getting Directions from Big Foot

Some of us prefer to get our directions from Big Foot than MapQuest (Rand McNally in the old days).  This doesn’t necessarily mean we’re ‘lost’ in the truest sense, but perhaps about to be enlightened.  (And as with Nessie, who wouldn’t want to see what few if any actually have.) In some attempts to connect readers […]