37 is A Very Primary Number

As anyone can tell you, order fulfillment is not of great interest in the business world.  And when I discuss advertising for ourselves, often we are told, order fulfillment is not ‘sexy’.  Well, maybe so; yet I’ve been told too, if you’re going to do it, do it right.  And thirty seven years later, Karol […]

Product (& Order) Packaging—Merchandising a Winning Brand

There’s no doubt so much of product packaging is the web site presentation and often the image, modeling and display.  Hence why some internet retailers are not necessarily concerned about what the package looks like that holds the item.  I wonder then why a bricks & mortar retailer puts an order in a branded (label) […]