Time is a Measurement Too

Looking at web marketing today, the opportunities are in fact endless because it is affordable. In a real sense then, only time is the limitation. When considerations for ‘holistic’ marketing are reviewed, we can witness a range of communications that sell by virtue of available information. That is, in some way, that which leads to […]

Sage Internet Marketing Interview

Karol Media: Tell me how you saw blogs in the marketing mix and how you have seen the field evolve? Stershic:   I launched the Quality Service Marketing Blog in February 2005 in lieu of having a professional website and as a platform to extend my brand.  In my experience in services marketing, employees ARE the […]

Sometimes e-Commerce is Just Plain Amazing…

We have seen tremendous growth in online sales and with those who embrace the technology, much happens.  I myself no longer see where I’ve been as much as I see where others are going.  And they don’t see themselves as winners but rather livers.  That’s right, enterprise can embrace the best of life. From one […]

Are Product Descriptions and Reviews Content Too? Absolutely.

Over time the term ‘content marketing’ has manifested itself yet it can still be called great copy and visuals.  Content, to include scripts for video or speeches for that matter, has to do with interest.  Reader or viewer will likely have a kindred purpose  with writer (photographer or IG designer).  And whatever product or service […]

Monday April 15, Two Thousand Thirteen

While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another.  And while all web related work may not end in an online sales transaction, it can pay to have a range of web marketing […]

There’s a Reason the Word ‘Press’ Still Exists

“Go to press” meant something different not too long ago.  In fact, I dare say in this day in age, folks who are just starting out recognize that ‘circulation’ means followers or searchers by any other name.  Direct mail still exists for good reason; particularly for catalog merchandisers, finance and insurance companies.  And yes, magazines and […]

Warehousing, Fulfillment and Customer Care

Every so often I catch myself long enough to test, or audit, the relationship between attending to the operation and its running efficiently and customer care.  Sometimes however, what we care about to the extent we’ve satisfied a client, may not be exactly what the client would agree as being in their best interest.  That […]

Plodding the Course and Hold Fast

As it goes, learning the means to market product and/or soliciting sales in today’s e-commerce environment is daunting.  Those merchants and e-retailers that are new to internet product sales may be overwhelmed and/or under budgeted for the outside services to provide access to all the internet has to offer for marketing.   Some thoughts to increase […]

Customer Service—On Site or Social Media? And What About Pricing as a Customer Service?

Order fulfillment and e-commerce are synonymous.  Yet what makes the difference between success and failure is, and always will be, customer satisfaction through service and relationships.  Progressively social media is helping to keep a brand in touch yet an e-commerce web site is the best place to deliver the best customer service. While physical shopping […]