Monday April 15, Two Thousand Thirteen

While we hope for the best of times, we know too how difficult it can to keep up with online commercial activity and production–particularly for small enterprises of one kind or another.  And while all web related work may not end in an online sales transaction, it can pay to have a range of web marketing […]

Call Center, Call Center

“Cheese Burger, Cheese Burger.”  If you can’t name that line to the actors (comedians) then you’re either too young or didn’t watch SNL in the late 70’s.  Fact is, a diner is a call center too.  The server takes a call and as does the cook. It does not matter how well a shopping cart functions […]

Is the Cart Before The Horse?

We all know e-commerce is evolving; and at paces that can seem unreal.  An attempt to define e-commerce will usually, today, end with ‘anything to do with making money’ in association with the internet.  That’s a fair answer. Selling products via the internet requires basics that include marketing as we know, let alone merchandising the […]

37 is A Very Primary Number

As anyone can tell you, order fulfillment is not of great interest in the business world.  And when I discuss advertising for ourselves, often we are told, order fulfillment is not ‘sexy’.  Well, maybe so; yet I’ve been told too, if you’re going to do it, do it right.  And thirty seven years later, Karol […]

Integration, Automation and Human Hands

Data is more than bountiful and yet, stuffing it into useable places is now something of a career path.  The endeavor can be daunting; particularly with regard to order related processing and fulfillment.  So often marketing takes priorities of data management, yet without good fulfillment processing the order is sacrificed. There are plenty of bells […]

Getting Started: Website Shopping Carts

You have your products, now it’s time to put them out there for the online consumers.  For many new E-Commerce businesses, the website shopping cart can be one of the more perplexing steps in getting your online store up and running.  Choosing a web cart can be difficult due to the extensive variety of quality […]