The Human Touch in e-Commerce

We know the driving force behind electronic retailing is commerce from consumer.  To that end, a concise understanding of Responsive Web Design can be had by reading a number of posts in Business 2 Community written by Jacey Gulden of SyneCore Technologies.  Helpful  these are in my view for a wide range of web and front-end affiliated professionals and merchants and e-retailers alike.

Interestingly, I receive a number of online trade publications and I found it beneficial to find and read e-commerce information in Business 2 Community.  It didn’t click at first but I appreciate the whole online business picture more for it—merchants as well as chambers, restaurants, churches or other non-profits serve a community one way or another.

Though the term human media was brought to my attention by way of CopyBlogger to emphasize benefits of Google Hangouts, the fact is there are still plenty of people –in- person transactions.  And the term human media can be applied to web sites too as Ms. Gulden’s posts reveal in equivalent fashion:   “Design for humans, not devices.”

The connection between Responsive Web Design (RWB) probably is more closely tied to internet retailing when products are shipped.  (Though today some sites solicit sales for pickups in local bricks and mortar fronts.)  The ‘point’ of Ms. Gulden’s posts about RWD for me at least, was the same as any people-in- person transaction—friendly, no store navigation-aggravation and one-two-three purchases.  Clean layout.  Minimum of work, if any, for user-consumer to find something worth finding to buy if they didn’t know what is was already.

Since I’m not in the front end of internet merchandizing, I can only then relay what I believe to be of value with RWD and sales.  And as everyone knows, we all did not enter e-commerce at the same time, front-end or back-end.  We do share the internet and utilize it as best we can to sell services and products to include all sorts of functions surrounding the broadest definition of e-commerce.  I think we are all bridge builders when all is said and done so a customer can ‘get over it.’  To that end, we have our own to build and I get to say I’m in the fulfillment business—and everyone else involved actually is too.