Every day, Karol Media’s fulfillment solutions support e-commerce companies learning new tools to build trust with their customers.
On-line customer privacy continues evolving in the face of on-line advertising’s growing sophistication.
Customized ads now appear regularly during a customer’s browsing day. This custom advertising is a result of advertiser’s predictions about consumer interests from the visits they make to on-line sites.
Much of this “online behavioral” or “interest-based” advertising comes through your customer’s browser and browser cookies.
There is now a move afoot within the on-line advertising community to better self-regulate behavioral advertising – and provide more choice to customers to opt out of custom advertising.
The Network Advertising Initiative’s mission is to oversee the self-regulation of the online advertising industry through enforceable standards and ongoing compliance efforts. NAI also engages consumers to make informed choices about data collection with respect to online behavioral advertising
Your customers can opt out of receiving interest-based advertising from some or all of participating NAI advertising companies. Direct them to the NAI tools found at: http://www.networkadvertising.org/choices
A useful behavioral advertising tool of FAQ’s can also be found at: http://www.networkadvertising.org/faq